Shorten the time it takes for consumers to buy your services.
It’s simply better than mobile websites, apps, or email,” writes technology entrepreneur Seth Rosenberg.
“Messaging allows companies to complete the marketing funnel through awareness (via a News Feed), search and explore (via Messenger), and purchase (also via Messenger). Customers have the option to connect with a human customer service representative. Within the application, 1-800-Flowers customers can order flowers, pay for them, and track their delivery.Īnd the floral retailer isn’t relying solely on chatbots to enhance the shopping experience. They don’t have time nor the patience to click through 20 steps to complete a purchase.įacebook Messenger for business makes a fast and easy transaction possible. Simplicity matters to the everyday consumer. Join your customers in their online environments.
MESSENGER FOR FACEBOOK BUSINESS PAGE MOVIE
While gathering friends for a late night movie, customers receive access to movie information, trailers, showtimes, theater locations, and purchasing options. “The Fandango bot on Messenger will act like a personal concierge, helping fans instantly discover movies and nearby theaters, and for the first time, connect to all Fandango showtimes and ticketing through Facebook,” says Fandango president Paul Yanover. Sometimes, you must meet customers on their playing field.Īnd that’s exactly what Fandango is doing! The movie ticket distributor is giving consumers the ability to buy tickets to all their favorite movies without leaving Facebook Messenger. In business, some companies live by the old adage: If you build it, they will come.īut in today’s global economy, that’s not always the case. This trend offers an opportunity to use Facebook Messenger for business.įrom resolving customer inquiries to facilitating sales transactions, here are five brands unlocking the potential to build consumer connections with messaging. Research uncovered that 63% of consumers say their messaging with companies has increased over the past two years. Communication is evolving into quick, short interactions.
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